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How to create a memorable brand personality

Good business is all about connection. As we find ourselves surrounded by technology and automation, customers are looking for human interaction, a sense of personality that helps them to build trust. Creating a consistent brand personality is essential for developing strong relationships with existing and potential clients. Your business’s personality is who you are as a professional, and it’s who your customers interact with.

Google’s SERP is your new homepage and other takeaways from SMX East

SMX East 2019 has come and gone once again in The Big Apple. Attended by SEO experts from Microsoft, Google, Bing, to name a few, the event was packed with both people and knowledge. Here are our top takeaways from the event.

4 common upselling mistakes and how to avoid them

There's a well-known theory in business and sales, it’s far easier to sell more to an existing customer than it is to find a new one. It's well-known because in most cases, it's true. Getting the most out of your loyal customers is a great way to increase revenue but there are a few common pitfalls that come with the territory. Knowing what to avoid leads to knowing how to upsell the right way.

Local SEO is more relevant than ever and other takeaways from UnGagged Los Angeles 2019

Dubbed the Ultimate Digital Marketing ‘Unconvention’, this year’s edition of UnGagged in Los Angeles gathered experts in SEO, analytics and online marketing. With more than 40 sessions and keynote speeches, there was plenty of valuable information on offer. Here are our key takeaways from the event.