Putting the customer first: Jonathan Fudge, Founder of YTE Events and Balloon Decor

One of the values I have in my company is that we put our customers first. We try to understand their needs, and we try to do everything we can to provide that high-quality service and product that we would want in their shoes. And I think that tawk.to has really gone out of their way to make sure that they’re doing that.

 — Jonathan Fudge, Founder, YTE Events

As a leader and speaker in the events and entertainment industry, Jonathan Fudge is dedicated to sharing the best tools and resources with others — whether he’s supporting a philanthropic organization or inspiring other business owners. We spoke with Jonathan to find out how tawk.to allows him to put his customers first while helping other businesses do the same.

1 – First of all, can you tell us a little bit about your business?

We are an entertainment and balloon decor company, specializing in corporate events. We have face painters, jugglers, stilt walkers, magicians, mermaids, balloon twisters, and more. We also provide columns, arches, and custom sculptures made of balloons for decorations at events. We provide what it takes to turn an ordinary space into an extraordinary event.

Recently, we teamed up with 350 balloon artists from around the world in Orlando, Florida and led a team building the largest balloon attraction of its kind to help raise money for Give Kids the World. This philanthropic organization helps give terminal children a week of a lifetime. They celebrate Halloween and Christmas, eat ice cream for breakfast, visit theme parks, and basically are never told ‘no’ to anything they want to do for the week they are there. The goal is to share joy and happiness and to ensure that they and their families have a carefree week of joy away from doctors, appointments, tests, and fear.

2 – How do you use tawk.to at YTE Events?

Since our company values customer service, it was a no-brainer to add tawk.to to our website. It allows us to quickly and efficiently guide new clients and prospects toward our event request form so that we can begin our sales process. 

I can see who’s visiting and what page they’re going to. It works hand in hand with my SEO, and it also allows me and my staff to see kind of what’s going on, what people are looking for, and where they’re coming into the site. So just that type of knowledge and education that we get from having that type of tracking and interaction software is super helpful in our marketing efforts.

We are looking forward to adding VA services, as well as building out our knowledge base more fully.

3 – Why did you choose to use and partner with tawk.to?

As a leader within my industry, it’s important for me to find and share valuable resources with others in my field so we can elevate the service and quality we provide as a whole to our markets.

I see all kinds of different leaders in other industries as well. And I find that we work best with people that are most like us. One of the values I have in my company is that we put our customers first. We try to understand their needs, and we try to do everything we can to provide that high-quality service and product that we would want in their shoes. And I think that tawk.to has really gone out of their way to make sure that they’re doing that.

Every interaction I’ve had with the company has been phenomenal, and so far, so good. Happy to be on the team with them as well.

4 – How do you promote tawk.to?

So, as of right now, I’m using tawk.to on my website, and of course, I have the link to promote it in the bottom of my chat. I also promote tawk.to and other services and applications my industry can use at conventions every year. But the way I personally do it is I use our QR code. It goes straight to my affiliate link whenever I’m in a Zoom meeting.

Also, instead of a business card, I have little chips with NFC (Near Field Communication) chips inside. The NFC chip is kind of like the QR code, except it has information digitally stored, similar to Apple Pay. I put the NFC chip inside, so you can touch it to a phone, and it scans immediately and lands right on my tawk.to page where I can have all my social links, my tawk.to affiliate link, my website, my name, my email and my phone number. All of that makes it super easy for networking.

And when I explain to people that this is a free service that you can have too for the cost of a couple of pennies for your NFC chip and printed pseudo business card, I mean, I just love the fact that I can give a win-win scenario to another business owner and that just helps everybody. Because as much as I love making all the money that’s out there, there’s plenty to go around.

5 – What benefits are you seeing as a result of using tawk.to?

I immediately saw instant results. When that first chat came in, I got so excited I ran to my computer. I think it was two o’clock in the morning. I answered that person, and we had a great conversation. As soon as I got up the next day, I wrote up a knowledge base article about what they were asking for and immediately started answering relevant FAQs. We were no longer guessing what our clients wanted to know about. I knew immediately when they messaged me, and that was the instant result that I wish I had on every service I’ve picked up. 

Right now, I’m way more active with knowing who is on my website. I’m learning what my clients want to know. I’m building a knowledge base that is useful for training my team. And, most importantly, I’m seeing people message us via the app and then complete a contact form.

I guess the biggest benefit of sharing it with the other people in my industry is I get extra street cred for sharing something useful and productive that helps make people money. When I can make them an extra million bucks, then buying me a drink at the bar goes over a lot smoother. And then, when I need to ask for advice and help from them, they’re there for me.

6 – What advice can you share with new partners at tawk.to?

I find that whenever you use any program whatsoever, the best advice is to dive in deep and don’t even try to swim. Just go down and drown in whatever you’ve got there and make sure that you learn everything you can.

There are so many cool things that are possible with any service, but especially with tawk.to. I found out, even today, two or three more things that I can do with tawk.to that I didn’t know about yesterday. So when you get in there, just start using it. Start moving. You can’t steer a parked car, so get driving and then worry about the steering wheel.

Learn more about YTE Events and get in touch here: YTE Events Partner Profile 

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