Blog

People love experiences. We enjoy sights, sounds, different sensations. We like trying out cool, new stuff and having fun! That’s why experiential marketing works and why huge corporations are devoting considerable chunks of their advertising budget to experiential marketing.

It’s one of those phrases that any consultant worth their salt will have in their vocabulary… and will be willing to liberally throw around. Process automation. But what is it? What are the benefits and why do you need it in your business?

If you manage a business and have a direct hand in hiring employees, you know that finding great talent can be a daunting task. It’s a process that can be frustrating especially for small and medium-scale enterprises, with the job market usually dominated by bigger, more established corporations.

It can be a very fine line, getting the balance right between having enough processes within your business to ensure it runs smoothly, while not adding so many that it becomes a bureaucracy that would make even the government blush.