The age of the internet and social media has opened doors for online communications, allowing business owners to communicate instantly with customers across the globe. By communicating effectively with customers, and with other business people, entrepreneurs can build positive brand reputations, professional credibility and work opportunities.
There’s a well-known theory in business and sales, it’s far easier to sell more to an existing customer than it is to find a new one. It’s well-known because in most cases, it’s true. Getting the most out of your loyal customers is a great way to increase revenue but there are a few common pitfalls that come with the territory. Knowing what to avoid leads to knowing how to upsell the right way.
Customer service is an industry notorious for its ups and downs. A service agent’s day can often be a mixed bag of celebrating wins and trying to fire fight complex issues. Whilst the job can most certainly be very rewarding it can also come with stress, exhaustion, and a hefty dose of frustration.
Whilst the phrase “stay in your own lane” most definitely rings true, and it’s important not to copy or become distracted by the competition, it can be very insightful to keep an eye on the rest of the market. There are always lessons to be learned from observing emerging trends and behaviors that are working particularly well for your competitors.