We like to compare customer churn to the end of a romantic relationship. For whatever reason, someone’s breaking up with you and doesn’t want to see you again. It sucks, but it’s not all doom and gloom. Find out how to reduce customer churn in four simple steps.
Problems, queries, and complaints can be the trickiest parts of a customer service job. Some days you can feel like you’re saving the world, one customer-in-distress at a time, but others can feel like one long train wreck that you’re somehow supposed to salvage.
The e-commerce industry is going from strength to strength as people continue to trade busy shop floors for laptop screens (often from the comfort of their sofa and pajamas). However, competition is fierce in the online space, so providing fantastic customer experiences that lead to repeat purchase is vital if small businesses are to stay afloat.
Welcome to the second article in our 2-part series on all things content marketing for small business. We’re sharing 5 common mistakes to avoid and 6 steps to help you get started with content marketing today.