My wife ate a Fish Hook
Last night my family and I dined at a Michelin guide rated restaurant in Latvia. Mid-way through our meal, my wife found a fish hook in her mouth, after chewing on a piece of octopus. As a guest, and as both business and restaurant owners ourselves, we understand things like this can happen (it absolutely should not) […]
Cracking the code — part 2: Six steps to create your content marketing strategy
Welcome to the second article in our three-part series on all things content marketing for small businesses (you can check out part one in our previous article). This time, we’re sharing a six-step checklist to help you get started with your content marketing strategy today.
Cracking the code – part 1: Content marketing for small business
As it turns out, “content” is much more than just a Millennial marketer’s buzzword. In fact, it’s arguably the best long-term marketing strategy around. Content marketing is an increasingly popular tactic for small and large businesses alike.
Putting on the Ritz: How to create extraordinary customer experiences in chat
Walk into a Ritz-Carlton hotel and every need is anticipated. Any issue is handled swiftly. And professionalism and respect are communicated at every level.
What is it that makes the Ritz-Carlton’s customer service so extraordinary? And how can we apply that to serving our customers in live chats?
Let’s start with three steps …