Welcome to the second article in our three-part series on all things content marketing for small businesses (you can check out part one in our previous article). This time, we’re sharing a six-step checklist to help you get started with your content marketing strategy today.
As it turns out, “content” is much more than just a Millennial marketer’s buzzword. In fact, it’s arguably the best long-term marketing strategy around. Content marketing is an increasingly popular tactic for small and large businesses alike.
Walk into a Ritz-Carlton hotel and every need is anticipated. Any issue is handled swiftly. And professionalism and respect are communicated at every level.
What is it that makes the Ritz-Carlton’s customer service so extraordinary? And how can we apply that to serving our customers in live chats?
Let’s start with three steps …
What matters most in customer service and how can we measure it? KPIs, short for Key Performance Indicators, can help you reach your customers service goals by giving you a snapshot of your team’s performance at any given time.
We’ve gathered some of the metrics we track regularly here at tawk.to. You can use these to increase customer loyalty, satisfaction, and sales.