As it turns out, “content” is much more than just a Millennial marketer’s buzzword. In fact, it’s arguably the best long-term marketing strategy around. Content marketing is an increasingly popular tactic for small and large businesses alike.
Humans are hardwired to connect. We want to feel like we belong. We want to feel like we’re understood, valued and appreciated. It doesn’t matter if you’re “hard as nails” or the eternally straight-faced big boss, we know that deep down, you crave all the warm fuzzies too.
So, you’ve decided you want live chat on your website but now you’re wondering, “How can my team create meaningful connections online when we’re competing with a bunch of scarily clever internet robots?”
If you’re in business for any amount of time – you’re going to have unhappy customers at some point. It’s inevitable – here’s how to deal with unhappy customers.