How to use live chat to boost e-commerce sales
The e-commerce industry is going from strength to strength as people continue to trade busy shop floors for laptop screens (often from the comfort of their sofa and pajamas). However, competition is fierce in the online space, so providing fantastic customer experiences that lead to repeat purchase is vital if small businesses are to stay afloat.
Cracking the code: content marketing for small business – Part 2
Welcome to the second article in our 2-part series on all things content marketing for small business. We’re sharing 5 common mistakes to avoid and 6 steps to help you get started with content marketing today.
Cracking the code: content marketing for small business – Part 1
As it turns out, “content” is much more than just a Millennial marketer’s buzzword. In fact, it’s arguably the best long-term marketing strategy around. Content marketing is an increasingly popular tactic for small and large businesses alike.
Human connection: your secret to sales success
Humans are hardwired to connect. We want to feel like we belong. We want to feel like we’re understood, valued and appreciated. It doesn’t matter if you’re “hard as nails” or the eternally straight-faced big boss, we know that deep down, you crave all the warm fuzzies too.