4 common upselling mistakes and how to avoid them

There's a well-known theory in business and sales, it’s far easier to sell more to an existing customer than it is to find a new one. It's well-known because in most cases, it's true. Getting the most out of your loyal customers is a great way to increase revenue but there are a few common pitfalls that come with the territory. Knowing what to avoid leads to knowing how to upsell the right way.

How to build and nurture an online community

People want to belong. With our lives moving online more and more, the need for that sense of community still exists but how we fulfill that need is changing. Building a community online allows you to connect more closely with your target market. For any purchase, a potential buyer has the entire internet at their fingertips. They're spoiled for choice. So how do you become the choice they ultimately make?

How to captivate your audience with storytelling

Nearly every type of business imaginable can benefit from fresh, engaging content. Content marketing is proven and cost-effective. But let's be honest, a lot of the content we see and read, is dry and uninspiring. If people aren't interested in your content, your wasting time, money and effort.

4 types of visitors on your site and how to convert them

Potential customers can all be at different stages in their journey. Some are just discovering your services, others are ready to buy and some are comparing the different solutions on the market. Having a strategy for each stage that helps guide them to the next step is the key to converting.
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