Email marketing in the Goldilocks zone and other takeaways from Digital Summit Dallas 2019
The Dallas run of Digital Summit series was packed with online marketers, brand experts and content producers. Keynote speeches focused on content development, SEO, analytics and customer journey.
How to use testimonials to convert visitors into customers
A glowing remark from a returning customer. Candid compliments about your secret sauce. Rave reviews of your superb service. All these are testimonials that prove that your business is making your clients happy. But how do you get all these “oohs and ahhs” to start working for you and open the door to more profits?
Google’s SERP is your new homepage and other takeaways from SMX East
SMX East 2019 has come and gone once again in The Big Apple. Attended by SEO experts from Microsoft, Google, Bing, to name a few, the event was packed with both people and knowledge. Here are our top takeaways from the event.
4 common upselling mistakes and how to avoid them
There’s a well-known theory in business and sales, it’s far easier to sell more to an existing customer than it is to find a new one. It’s well-known because in most cases, it’s true. Getting the most out of your loyal customers is a great way to increase revenue but there are a few common pitfalls that come with the territory. Knowing what to avoid leads to knowing how to upsell the right way.
