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How to craft a killer landing page

A top-notch landing page is one of the most important parts of driving traffic to a site, once you've got the traffic, it's time to make the most of it. Just like a good first impression, there are a few key techniques that can help a business convert the traffic they work so hard to maintain.

Email marketing in the Goldilocks zone and other takeaways from Digital Summit Dallas 2019

The Dallas run of Digital Summit series was packed with online marketers, brand experts and content producers. Keynote speeches focused on content development, SEO, analytics and customer journey.

How to use testimonials to convert visitors into customers

A glowing remark from a returning customer. Candid compliments about your secret sauce. Rave reviews of your superb service. All these are testimonials that prove that your business is making your clients happy. But how do you get all these “oohs and ahhs” to start working for you and open the door to more profits?

How to create a memorable brand personality

Good business is all about connection. As we find ourselves surrounded by technology and automation, customers are looking for human interaction, a sense of personality that helps them to build trust. Creating a consistent brand personality is essential for developing strong relationships with existing and potential clients. Your business’s personality is who you are as a professional, and it’s who your customers interact with.