How to captivate your audience with storytelling
Nearly every type of business imaginable can benefit from fresh, engaging content. Content marketing is proven and cost-effective. But let’s be honest, a lot of the content we see and read, is dry and uninspiring. If people aren’t interested in your content, your wasting time, money and effort.
4 types of visitors on your site and how to convert them
Potential customers can all be at different stages in their journey. Some are just discovering your services, others are ready to buy and some are comparing the different solutions on the market. Having a strategy for each stage that helps guide them to the next step is the key to converting.
9 things to look for when choosing a website building platform
Setting up a new website for your small business can be a confusing and challenging proposition. There are so many “business in a box” website building solutions out there, each has its trade-offs of costs, flexibility, customization, design and Search Engine Optimisation capabilities. So which is right for your business? Here are 9 tips to look at before you begin.
6 headache-saving tips for starting a small business
If you’ve been thinking about setting up your own business (props to you, by the way!), we’re sure you can relate to getting information overload. Have you found yourself buried in opinions, ideas, and “how to” Google searches? Does it feel like you don’t know where to start?