If you had a close-up view of a rally or demonstration during the last US election, you may have seen the Pyle brand in action. Abe Brach, Pyle’s Executive Director, says the company was excited to have received video clips of their megaphones in use by both political parties.
The company started out in the 1960s producing woofers for car audio systems. The line was soon expanded to include home speakers and pro audio equipment. Today, Pyle supplies a variety of products — from electric wine cellars to marine audio systems.
Over the past 20 years, the Brooklyn-based company has transitioned to the online world. Along the journey, they’ve sought out the best ways to reach consumers who are getting more and more comfortable buying remotely from their mobile phones.
If you had a close-up view of a rally or demonstration during the last US election, you may have seen the Pyle brand in action. Abe Brach, Pyle’s Executive Director, says the company was excited to have received video clips of their megaphones in use by both political parties.
The company started out in the 1960s producing woofers for car audio systems. The line was soon expanded to include home speakers and pro audio equipment. Today, Pyle supplies a variety of products — from electric wine cellars to marine audio systems.
Over the past 20 years, the Brooklyn-based company has transitioned to the online world. Along the journey, they’ve sought out the best ways to reach consumers who are getting more and more comfortable buying remotely from their mobile phones.
“Before we used tawk.to, … the customer wouldn’t know when we were live and when we were not live, so they’d always ask, ‘Are you there? Are you there?’”
After using multiple services for automated chat and seeing customers continue to reach out to a bot in search of a live agent, they switched to live chat.
Pyle brought tawk.to’s widget and $1/hr Hired Agent service on board as ready-made solutions. While the new User Dashboard allows Pyle to track customer journeys and concerns, tawk.to’s Agent service provides a cost-effective way to reach out, with agents able to answer two chats at the same time.
Abe Brach, Executive Director
Going beyond the bot is just one more way Pyle is making conversations human. By continuing to put the customer first with award-winning products and friendly service, Pyle continues to be a household name in the consumer electronics industry.
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