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Stoneacre Motor Group uses chat to get closer to their customers

Industry
Automotive sales and service
Location
United Kingdom
Brand
Stoneacre Motor Group
Product
Hired Agents
Stoneacre is an award-winning automotive company representing 25 manufacturers across 100 locations in the UK.

The story goes that when the business first started in 1994, the owners were too tight to replace the sign. They kept the sign, adopted the name, and Stoneacre was born. The company’s practical approach has served them well. In addition to offering new and used cars, after-sales repairs and servicing, the family-owned business now has 16 body shops and a parts distribution network.

The world has changed quite a bit since 1994, and the transition to digital and social media has brought new ways to engage with customers. For Stoneacre, live chat has been one of the biggest platforms for making those connections.

Stoneacre is an award-winning automotive company representing 25 manufacturers across 100 locations in the UK.

The story goes that when the business first started in 1994, the owners were too tight to replace the sign. They kept the sign, adopted the name, and Stoneacre was born. The company’s practical approach has served them well. In addition to offering new and used cars, after-sales repairs and servicing, the family-owned business now has 16 body shops and a parts distribution network.

The world has changed quite a bit since 1994, and the transition to digital and social media has brought new ways to engage with customers. For Stoneacre, live chat has been one of the biggest platforms for making those connections.

“Putting the customer first, we love that. That's their ethos, and we love that we can engage through the website for free with them.”

With tawk.to’s free app Stoneacre can reach out to website visitors at any hour of the day.
Representatives can view live chats in real-time, chat with other agents, and extend daytime services throughout the night with the after-hours team.

“We can speak to the team that handles our customers out-of-hours 24×7 every day of the year, so if the business needs to adapt to something, if we’re sending out an email campaign or anything, we can update that knowledge bank.”

Sasha Miller, Digital Manager, Stoneacre Motor Group

For Stoneacre, adopting the $1/hour Chat Agent service means knowing a representative is always there to provide help and answer questions. For clients, being able to reach out at any time and get a helpful response lets them know they’re truly valued as a customer.

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