EXKITE’s philosophy is distinctly different. Each piece of the upcycled sports fashion brand’s one-of-a-kind originals collection contains a unique tag inside that identifies the location, model number and name of the professional kite surfer that tested the prototype kite before the fabric was repurposed into a high-end fashion product.
Fashion-conscious consumers tend to have very high expectations, not only when it comes to quality and aesthetics, but also throughout the purchase process – online and offline.
As a result, EXKITE learned pretty quickly that in order to not only differentiate themselves in a crowded market, but to gain a customer’s trust and ultimately their patronage, they needed to deliver a customer experience as unique as the product itself.
EXKITE’s philosophy is distinctly different. Each piece of the upcycled sports fashion brand’s one-of-a-kind originals collection contains a unique tag inside that identifies the location, model number and name of the professional kite surfer that tested the prototype kite before the fabric was repurposed into a high-end fashion product.
Fashion-conscious consumers tend to have very high expectations, not only when it comes to quality and aesthetics, but also throughout the purchase process – online and offline.
As a result, EXKITE learned pretty quickly that in order to not only differentiate themselves in a crowded market, but to gain a customer’s trust and ultimately their patronage, they needed to deliver a customer experience as unique as the product itself.
"Our customers are not just buying a jacket. They're buying a one of a kind connection to the EXKITE story ... tawk.to is the stitch that binds us to the most important part of that story ... the relationship ... the people."
While searching for a customer service solution to bring them closer to their customers and support online sales, EXKITE discovered tawk.to as a cost-effective and feature-rich application. Instead of simply using the free company profile page to engage with visitors, they decided to integrate the customizable tawk.to URLs into their product. As a result, each customer can connect directly with the kite surfer that flew the kite used to make their “pre-flown” garment.
Eirinn Skrede, Co-founder/Stylist
EXKITE has taken a truly bespoke approach to the post-sale customer experience. As a result, an incredibly personal connection to the brand has developed amongst a growing group of EXKITE loyalists.
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