A glowing remark from a returning customer. Candid compliments about your secret sauce. Rave reviews of your superb service. All these are testimonials that prove that your business is making your clients happy. But how do you get all these “oohs and ahhs” to start working for you and open the door to more profits?

Good business is all about connection. As we find ourselves surrounded by technology and automation, customers are looking for human interaction, a sense of personality that helps them to build trust. Creating a consistent brand personality is essential for developing strong relationships with existing and potential clients. Your business’s personality is who you are as a professional, and it’s who your customers interact with.