Email marketing in the Goldilocks zone and other takeaways from Digital Summit Dallas 2019

The Dallas run of Digital Summit series was packed with online marketers, brand experts and content producers. Keynote speeches focused on content development, SEO, analytics and customer journey.

How to use testimonials to convert visitors into customers

A glowing remark from a returning customer. Candid compliments about your secret sauce. Rave reviews of your superb service. All these are testimonials that prove that your business is making your clients happy. But how do you get all these “oohs and ahhs” to start working for you and open the door to more profits?

How to create a memorable brand personality

Good business is all about connection. As we find ourselves surrounded by technology and automation, customers are looking for human interaction, a sense of personality that helps them to build trust. Creating a consistent brand personality is essential for developing strong relationships with existing and potential clients. Your business’s personality is who you are as a professional, and it’s who your customers interact with.

Google’s SERP is your new homepage and other takeaways from SMX East

SMX East 2019 has come and gone once again in The Big Apple. Attended by SEO experts from Microsoft, Google, Bing, to name a few, the event was packed with both people and knowledge. Here are our top takeaways from the event.