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This year’s Seattle Interactive Conference was teeming with experts in UX/UI design, branding, creativity, social media, interactive advertising, content strategy and customer engagement. The two-day event was attended by entrepreneurs and online professionals, leaving with insights from keynote speakers, workshop facilitators and fellow enthusiasts during the networking events.
Nearly every type of business imaginable can benefit from fresh, engaging content. Content marketing is proven and cost-effective. But let's be honest, a lot of the content we see and read, is dry and uninspiring. If people aren't interested in your content, your wasting time, money and effort.
The social media and digital marketing scene in Melbourne recently gathered for the Click Engage Convert summit. Keynote speeches centered on digital marketing and content strategy techniques from personalities in the digital sphere. This year’s edition distilled best-practices for social media, video and content marketing. Here are some of the memorable takeaways from the event.
Potential customers can all be at different stages in their journey. Some are just discovering your services, others are ready to buy and some are comparing the different solutions on the market. Having a strategy for each stage that helps guide them to the next step is the key to converting.