What to do when it feels like it’s all up to you: a business owner’s guide to avoiding burnout
Burnout. It shows up as an unintended short reply, unexplained fatigue, or the inability to function at full capacity.
How do you know if you have burnout? What causes it? And how can you, as a business owner, avoid burnout or recover from it?
In this article, we’ll take a look at what you can do to overcome this common challenge.
Transforming communication for e-commerce: Seion Pyle, CEO, Required Marketing Group Inc.
In the e-commerce business, 24×7 availability isn’t a luxury — it’s a requirement. We spoke with Seion Pyle, CEO of Required Marketing, to learn about how the company supports it’s e-commerce clients by giving them access to customers through live chat and support teams tailored to their businesses.
The tawk.to guide to Knowledge Base SEO
When we want information about a product, what we find is determined by search engines. Moving your knowledge base articles to the top of the Search Engine Results Pages with an effective SEO strategy not only helps your customers find answers to questions about your products and service — it also introduces potential new customers to your brand.
Cracking the code — part 2: Six steps to create your content marketing strategy
Welcome to the second article in our three-part series on all things content marketing for small businesses (you can check out part one in our previous article). This time, we’re sharing a six-step checklist to help you get started with your content marketing strategy today.