From a Professional Tennis Player to Running a Successful Coaching Program
INDUSTRY
Tennis Coaching
LOCATION
Melbourne, Australia
BRAND
Vida Tennis
PRODUCT
Live Chat
Vida Tennis is a tennis coaching program that caters to youth in Victoria, Australia.
Kane has been playing tennis for almost all his life. What started as a hobby at five years old, turned into a tennis career in his teens. At 18 years old, he had a world ranking and was traveling all over the world. After a long journey, playing in almost every country around the world, Kane was ready for a lifestyle change.

He was done with the traveling, but not with the sport. Kane returned home and started Vida Tennis, a tennis coaching program. He soon realized that playing the sport was a lot different from running a coaching program. Kane turned to mentors who guided him on how to coach tennis and the day-to-day requirements of running the business.

Since then, Vida Tennis has grown rapidly and now has 6,000 active participants per week and over 70 team members.
“For the customer, it builds trust. It builds a relationship knowing that there’s a real person on the other end, not just an automated message.”
Kane Dewhurst, Director
The tawk.to live chat helps Vida Tennis make a good first impression. As soon as a customer visits their website, they have access to staff and can ask them any questions about the training programs they offer. Whether they’re beginners, intermediate, or advanced, the chat gives Vida an opportunity to provide people with the answers they’re looking for.

“We want customer experience to be at the forefront of everything we do.”

Kane Dewhurst, Vida Tennis

As a coaching program, developing relationships with participants is important to Vida Tennis. With chat, these relationships can now begin from the first point of contact on the website and the team can immediately connect with participants and help to get them started on their tennis journeys.


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